Dark mode: respecting how people look at their screen
More and more people keep their phone in dark mode, to ease their eyes and their battery.
A site that adapts to the chosen theme simply looks more polished and modern. It is not only aesthetics: it is respecting a preference, and ignoring it stands out at once, with that blinding white flash at night.
Doing it well means thinking of colors in pairs from the start, not bolting the dark theme on at the end.
How we do it: we build sites that follow the device theme, light or dark, with contrast that stays readable.