The first three seconds: a site's opening counts like a film

Someone landing on a site decides within seconds whether to stay or go back. The first screen is everything.

A strong image or a short video, a line that says right away what you do and for whom, one clear step to take. You do not need effects to amaze: you need to make it clear, fast, that this is the right place.

But if the video is heavy and slows things down, the effect flips. Beautiful and light, not one against the other.

How we do it: we craft the opening like the start of a story, strong to see and fast to load.