Light images: the fastest route to a fast site

On most sites the heaviest thing is not the code: it is the photos.

Modern formats like AVIF and WebP cut image weight by up to seventy percent with no visible quality loss. Add lazy loading, so you only download what is on screen, and the page flies.

It is the simplest way to improve speed, Core Web Vitals and ranking in one move, often without touching anything else.

How we do it: we optimize every image and serve modern formats, so client sites stay light even when full of photos.