Local SEO: getting found by people just around the corner
Someone searching "restaurant near me" or "hairdresser open now" is not browsing: they are about to buy.
The storefront that counts in that moment is the Google Business Profile: correct hours, real photos, tended reviews, the right category. It is often the first contact, before the website itself.
It also needs consistency: name, address and phone identical everywhere. Google rewards clarity and punishes confusion.
How we do it: we put the local presence in order, from profile to site, so nearby people find you at once.