GEO: being found is no longer enough, you must be cited
Search is changing: more and more people ask an AI assistant a question instead of scrolling ten blue links.
Being found is no longer enough, you must be cited. AI reads the page text, the structured data and files like llms.txt, then summarizes an answer. If your site is clear, well marked up and readable without JavaScript, you become a source. Otherwise you stay behind those who are.
In practice: content written simply, correct schema.org, a robots.txt that welcomes AI crawlers, and a site profile built for machines too.
How we do it: we prepare sites for AI search, with structured data and readable content, plus a free audit that also measures AI Search Health.