INP: responsiveness is now a ranking factor

It is not only how fast the site appears, but how fast it responds when you interact with it.

INP measures the delay between a click and the page reacting. It is one of the Core Web Vitals Google uses to rank. A site that snaps when you tap it keeps people, one that hesitates loses them.

Typical causes: too much JavaScript, heavy third-party scripts and code that blocks the browser. You fix it by trimming, deferring what is not needed right away and truly caring about performance.

How we do it: we build sites that are fast by nature and measure real speed and Core Web Vitals, not impressions.