After Christmas: sales, returns and January's second chance

Once December 25 has passed, many lower their guard thinking the rush is over. In reality, the week between Christmas and New Year is a second chance, different but valuable.

In those days people exchange a gift, spend a gift card they received, look for the sales about to arrive. Those who manage this moment well not only recover a few sales, but turn a return, which looks like a loss, into a new relationship with a customer who arrived by chance.

What to tend in these days

A clear, frictionless returns policy, because an easy return is a customer who will come back. Simple use of gift cards, without obstacles. A well-communicated preview of the sales, for those already in buying mode. And the patience to know that someone who comes in for an exchange can leave with something else, if the experience is pleasant.

The Christmas rush ends on the 25th; the opportunity does not. Those who stay ready a few more days gather what others leave behind.

How we do it: we prepare sites to make good use of the post-holiday period too, turning returns and gift cards into new opportunities.