Internal search: your site's best salesperson

When someone uses your site's search bar, they are not browsing: they know what they want and are in a hurry to find it.

They are the most valuable visitors, the ones with clear intent. Yet on many sites internal search is neglected: it returns nothing, ignores a typo, does not understand synonyms. And those who do not find, leave, often just when they were ready to buy.

What makes it useful

A search that forgives typos, suggests as you type, understands that "red shoes" and "red shoes size 42" should be handled differently. That always shows something sensible, never an empty page. And that tells you, from the data, what people look for and do not find: a goldmine for spotting gaps.

Improving internal search is one of the fastest-returning fixes, because it talks to those who have already decided.

How we do it: we build internal search that truly finds, and read what people search for to see what to add.