The mobile menu: the door too many close badly

On a phone the menu almost always hides behind three little lines at the top. Opening it is a daily gesture, but what is behind it makes the difference.

Too many mobile menus are chaos: twenty items in a row, sub-sub-menus that barely open, the important item lost in the middle. The person looks for "contact" or "book" and does not find them, so they go back. The menu is the entrance to the pages: if it is messy, half the site becomes invisible.

How to make a good menu

A few clear items, the ones people actually look for, not the company's org chart. Important actions always within reach, like contacting or booking, perhaps visible even with the menu closed. Simple words, no jargon. And no endless levels: if you need a map to find your way, there is too much.

A tidy menu goes unnoticed, it just gets used. A confused one is noticed at once, and not in a good way.

How we do it: we build simple, clear mobile menus where people immediately find what they are looking for.